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The Customer Engagement Playbook For Local Small Business

Build small business strategy for great customer engagment, go in-depth on engagment loops, stickiness, activation and see examples from some of today's most engaging local businesses.
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Engagement is the lifeblood of small business.

If you can’t first keep your customers engaged with your business, you won’t be able to keep them around long enough to show them ads, get them to make a purchase, or get them to come back — and you effeminately won’t be able to get them to send in their friends.

In the digital age, there are thousands of apps and websites dividing up our attention in a hundred different directions and most products disappear into obscurity almost as soon as they’re out of the press spotlight. Mastering Engagement, Volume 2 of our Product Analytics Playbook series, cracks open the never-ending game that is user engagement and offers new ways to think about hard problems.

Topics inside Mastering Engagement

Mastering engagement cracks open the never-ending game that is user engagement, and offers new ways to think about hard problems.

  • The “three games” of customer engagement companies play

  • The engagement ladder to get new users to and beyond the aha moment

  • How to make your existing users sticky

  • And finally, best practices on building the modern engagement stack

https://amplitude.com/mastering-engagement

https://amplitude.com/mastering-retention

 

Table of Contents