Engagement is the lifeblood of small business.
If you can’t first keep your customers engaged with your business, you won’t be able to keep them around long enough to show them ads, get them to make a purchase, or get them to come back — and you effeminately won’t be able to get them to send in their friends.
In the digital age, there are thousands of apps and websites dividing up our attention in a hundred different directions and most products disappear into obscurity almost as soon as they’re out of the press spotlight. Mastering Engagement, Volume 2 of our Product Analytics Playbook series, cracks open the never-ending game that is user engagement and offers new ways to think about hard problems.
Topics inside Mastering Engagement
Mastering engagement cracks open the never-ending game that is user engagement, and offers new ways to think about hard problems.
The “three games” of customer engagement companies play
The engagement ladder to get new users to and beyond the aha moment
How to make your existing users sticky
And finally, best practices on building the modern engagement stack